Add something “sciencey” to improve your plausability

There are many reasons why I am grateful to have spent some of my summer reading Ben Goldacre’s excellent book Bad Science, including the fact that it brought to my attention a paper The Seductive Allure of Neuroscience Explanations. The article is an account of experiments conducted by Deena Weisberg and colleagues at Yale University, and was published in the Journal of Cognitive Neuroscience in 2008.

jcn2Recognising that neuroscience is an area of research that fascinates the public and where discoveries are frequently picked up by the general press, Weisberg et al generated four explanatory statements for each of 18 different psychological phenoma. In each case the four statements represented:

  • a good explanation without specific mention of neuroscience
  • the same good explanation with the addition of plausible, but logically irrelevant, neuroscientific details
  • a bad explanation without specific mention of neuroscience
  • the same bad explanation with the addition of the same plausible (but irrelevant) neuroscience as in the second example

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  • Awards

    The Power of Comparative Genomics received a Special Commendation

  • August 2018
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