What design tells you about priorities?

I’m intrigued by an apparently accidental case study in design priorities arising from two different posters produced to advertise the same forthcoming lecture. Despite initial appearances, the two posters in the photo both promote a keynote speech by Professor Mary Dixon-Woods on Evidence for Improving Quality and Safety in Healthcare.


To my mind, the design on the right clearly conveys the content of the lecture (the interesting bit). This crucial information is almost entirely lost in the left-hand version, which massively over-emphasise the series of talks in which the lecture is to be given. It is entirely speculation, but I suspect this emphasis reflects the priorities given in the design brief.

Anyhow, I am looking forward to an engaging presentation from a former colleague.


  • Awards

  • May 2020
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