I’m a big fan of hashtags on Twitter.
A judicious tag:
- can be a useful way to highlight key content in a linked story
- can facilitate searches across multiple tweets, including those of people you do not regularly follow
- are integral to the use of Storify to aggregate and capture tweets on a particular theme, such as commentary on a conference (and I know that’s a contentious habit in its own right)
Care needs to be employed, however, in the choice of hashtag. This issue was brought into sharp relief in April 2013 with the death of former Prime Minister Margaret Thatcher. The hashtag #nowthatchersdead using only lower case letters was misconstrued by fans of songstress Cher as an indication that their idol had died – see story here. (There was another unfortunate misunderstanding regarding a tag used to advertise the launch of a new album by Britain’s Got Talent winner Susan Boyle, but I’m not going to unpack that one here.)
For these reasons I like to employ appropriate capitalisation within hashtags; it doesn’t add to the overall length of the tweet, but reduces the likelihood that the meaning will be mistaken.
Chris is @cjrw on Twitter.
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