In and of itself this news may not sound revolutionary; Nature frequently publishes articles on neuroscience (and, I suspect, will be doing so more and more in coming years). The thing I find interesting about this particular example is the fact that the research was initiated by the BBC’s peak-time science programme Bang Goes The Theory (awarded an honourable mention in last year’s round-up of Science TV). So what we have is television investing in science conducted by a recognised leader in the field of brain research (Adrian Owen, as also seen here) with the net result being a paper in a leading journal as well as an interesting programme.
Now clearly there is a lot of fundamental and important science that needs doing but will never attract the gaze or the funding of the BBC, Discovery Channel or so on. Nevertheless is this serves as a paradigm for a relationship that generates cash for research and at the same time enhances the quality and integrity of the science being discussed on the TV, that’s got to be a good thing. Right?